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Seller's Guide

WHY COLDWELL BANKER

The Coldwell Banker® brand is the North Star of the real estate industry guiding people to the homes of their dreams for 118 years. It's a passion and pursuit we take deep pride in: Creating and exceeding impeccable standards in every aspect of your real estate experience.
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THE HOME-SELLING PROCESS

Your home is a huge part of your life, both financially and emotionally. So the decision to sell a house is not one to be made lightly. Coldwell Banker Realty is here to guide you through every step of the selling process, offering professional insights and services along the way and getting the most value for your property.
 
• Price your home competitively 
• Market your property to qualified buyers 
• Negotiate for the best offer 
• Navigate the closing process 
• Connect with our network of real estate-related service partners 
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COMPETITIVE PRICING

You will receive a comparative market analysis (CMA) that features data from the multiple listing service based on buyer and seller activity in your area. By considering market factors and local competition, your home will be thoroughly assessed and optimally priced from the start, so it generates the most interest from buyers. 
 
Key CMA data includes:
 
• Comparable properties in your area that recently sold 
• Comparable properties in your area that failed to sell 
• Pending sales in your area 
• Comparable active listings in your area 
 
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FIX IT UP WITH NOTHING UP FRONT

The Coldwell Banker® brand can help you make the needed improvements and repairs to prep your home for sale with no up-front costs using the RealVitalizeR program. There are no hidden fees or interest and you don't have to pay until your property sells'.

POPULAR SERVICES OFFERED
PAINTING
STAGING
ROOM RENOVATIONS
LANDSCAPING
JUNK REMOVAL
CLEANING
HANDYMAN SERVICES
FLOORING AND CARPENTRY
ELECTRICAL UPGRADES
PLUMBING AND MUCH MORE

How it works

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REALIZE YOUR HOME'S POTENTIAL

When selling your home, small changes can make a real impact. Angi's network of trusted vendors can help make your property shine. From kitchen remodeling to cosmetic finishes, complete your chosen projects with the RealVitalizeR program and pay back the costs from the proceeds of the sale.

THE REALVITALIZE PROGRAM JOURNEY

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WHERE THE BUYERS ARE

While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.

HOW BUYERS SEARCH FOR HOMES

88%

Real Estate Agent

72%

Mobile or Tablet Search Device

50%

Open House

38%

Online Video Site

33%

Yard Sign

17%

Home Builder

6%

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MARKETING YOUR PROPERTY TO QUALIFIED BUYERS

Great marketing isn't just about waiting for a buyer to come your way – it's active promotion that targets likely buyers where they are, whether that's online, around town, or across the country. Coldwell Banker Realty's comprehensive marketing strategy will maximize your home's exposure.
 
 

Online Impact

Home buyers are online - and one real estate brand gets more of their attention than any other. Our comprehensive internet marketing strategy puts your home in front of potential buyers locally, nationally and all around the world.
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NEGOTIATING THE BEST OFFER

To get the most out of your home sale - and avoid putting yourself at a disadvantage - you need representation that will negotiate to get the best possible price. With data from a comparative market analysis and tried-and-tested negotiation techniques, we'll build a strong case so you get top dollar.

If your property receives multiple offers, this will include evaluating the terms of each as price is not always the only factor to consider. Other factors may include improvements the buyer is requesting to be done and other contingencies, timing of the closing, requests for the seller to cover part of the closing fees, and if the buyer is paying cash or obtaining a mortgage.
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SUPPORT THROUGH THE CLOSING PROCESS

Every step of the way, we will support you and your best interests until your home is sold, working with all parties involved through the closing process to ensure a smooth, positive experience, such as:

• Buyer's Agent 
• Attorney and Title Company 
• Lender 
• Inspector 
• Appraiser

From start to finish

1
Pricing
2
Marketing
3
Negotiating
4
Closing

Pricing

 
• Prepare comparative market analysis (CMA) 
• Review market conditions 
• Review other homes on the market
• Discuss your home-sale goals 
• Determine the optimal listing price

Marketing

 
• Discuss your home-sale goals
• Determine the optimal listing price 
• Install distinctive Coldwell Banker® yard sign (when permissible) 
• Arrange showings 
• Promote your home on the MLS 
• Syndicate your home's listing on high-traffic websites 
• Respond to online buyer inquiries 
• Hold open house 
• Communicate feedback 
• Market your property via email, direct mail and social media 
• Provide market updates

Negotiating

 
• Act as the liaison between you and the agent representing the buyer 
• Evaluate offers and strategize the best price and terms 
• Reference CMA data 
• Utilize tried-and-tested negotiation techniques 
• Navigate any multiple-offer situations

Closing


• Manage all documents online for easy access by all parties 
• Supply information needed by attorney or title company 
• Provide information to buyer's mortgage lender 
• Facilitate inspections 
• Coordinate closing date, time, location and contacts 
• Monitor buyer financing and home appraisal 
• Follow up on details 
• Review closing statement when available 
• Provide copies of all closing documents when available 

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Leading the way

Over a Century of Excellence

The Coldwell Banker® brand practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today.
 
Global Network

Through non-stop innovation. and forward thinking, the Coldwell Banker brand has grown to become one of the most well-known names in real estate around the globe. Wherever your home's buyer might be, we're there, too.

Coldwell Banker

100,000

Agents (Worldwide)

40

Presence | Countries and Territories

$234B

Sales Volume (U.S.)

481,5482

Transaction Sides (U.S.)

Trusted Advisor. Respected Leader in Real Estate.

About Dedra

Portfolio

Neighborhoods

Work With Dedra

Get assistance in determining the current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today.

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Contact Details

DEDRA LUCAS

Phone

(614) 989-2822

Email

[email protected]

Address

8800 Lyra Dr Ste 600 COLUMBUS OH 43240

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